Hey, I'm Shelly

HYPE WOMAN
BUSINESS COACH
CONTENT CREATOR
PODCASTER

I'm a finance analyst turned professional commercial photographer and business coach.

I've learned a ton from my entrepreneur journey.

LinkedIn strategies
Time management
Goal setting
Client Research / Prospecting
Pitching
Estimating
Contracts
Treatments
Website curating
Portfolio reviews
Client management
Bookkeeping
Business licenses
Marketing
And so much more.

My experience in the industry has taught me the importance of balancing business acumen and continued pursuit of creativity.

I'm passionate about sharing these insights and gained knowledge with others.

So, whether you're a budding commercial photographer seeking guidance or an established professional looking to push to the next level, I'm here to be your guiding light.

With my experience, network, and passion for helping others succeed, I'm ready to embark on this journey with you.

Let's do this, High fives!

camp out with youtube

watch now

on brand:

Slow mornings,
chai latte, kitty cuddles,
karaoke cooking,
and really great coats.

Slow mornings,
time in the country, good skincare,
Spotify, local cafes and lots of really great hats.

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MY TIMELINE

Pivoted into commercial photography
Hired a strategist
Found a mentor

Moved to LA from SF
Left my studio partner
Rebuilt my photo business in LA
Studied Financial Planning at UCLA
Apprenticed as a business coach

2012

Started Waldman Photography, while working part time as a financial analyst.
Opened photography studio with a partner

2009

2013

Pivoted into commercial photography
Hired a strategist
Found a mentor

2016

Moved to LA from SF
Left my studio partner
Rebuilt my photo business in LA
Studied Financial Planning at UCLA
Apprenticed as a business coach

2015

Moved back to San Francisco
Left the bank
Went full time with photography
Landed a shoot with Millers/Coors

2014

Pivoted into commercial photography
Hired a strategist
Found a mentor
Did first portfolio review ever

2013

Moved to LA from SF
Left my studio partner
Rebuilt my photo business in LA
Studied Financial Planning at UCLA
Apprenticed as a business coach

2012

Started Waldman Photography, while working part time as a financial analyst.
Opened photography studio with a partner

2009

ON MY VISION BOARD

This is where a caption would go

laying in fields

This is where a caption would go

words matter

This is where a caption would go

Don't let anyone steal your magic

FEELING LIKE I'm YOUR PEOPLE?
LET's HANG OUT.

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work with me